Trrringo
Conceive an app for tractor drivers, with low-moderate technical and literacy levels, to get job from a farmer.
ANDROID APP
Client
Mahindra & Mahindra
My Role
Senior UI UX
Problems
The current tractor implement rental business is limited to local ecosystems built on interpersonal relationships, there is a need to have a central aggregator for effective distribution of resources and lowering of the rental for farmers. The client came up with a hub and spoke model to address this problem and we were task to design an app to connect the drivers and renters to the hub, that is available in the native languages.
Field Research Photos
Findings
- Driver were familiar with ‘Whatsapp’
- Map based UIs will not make sense to navigate farms.
- Map based UIs will not make sense to navigate farms.
- The observations and feedback from the pilot has been very positive.
- The design works in harsh sunlight and in small 3.5 inch screens.
Concept wireframe flow
Below screens shows the primary flow
Visuals Flow
A limited color palette was used to guide the user towards urgent and intented actions. CTAs were sized according to the task priority. Bright sunlight, vibrating tractors and uneducated drivers, high contrast colors were chosen.
