Problems

• The site is not responsive, in spite of significant mobile traffic
• The percentage of offline booking is very high
• Visual and layout look and feel of the member portal seems very dated
• Member reach-out process very manual – validation calls etc.

Process

• Study the analytical data.
• Wireframe flows
• User testing with the real Members with working prototype

Initial Concepts

Solutions

• The Challenge:Improve the member engagement through better discovery, booking and stay in a resort.
• Demanded reshaping through inspiring travel to lesser known resorts.
• Better visualization of availability calendar to prevent repeated searches.
• Simpler booking process through smart personalization.
• Engaging in-resort content for a more fulfilling experience.